Management team

Below are the short bios of the Tobii Dynavox management team members.

Fredrik Ruben

President of Tobii Dynavox and it’s management team

Fredrik Ruben has been head of the business unit, Tobii Dynavox, since 2014. He was previously the President & CEO at 3L System Group (publ.) and Vitec Mäklarsystem, working internationally with bases in New York, Singapore and Sweden. 

Fredrik holds a Master’s degree in Engineering from the University of Linköping, Sweden.

Tara Rudnicki

President, North American Market

Tara was previously president of Tobii ATI, originally founded in 1983 by doctors at Boston Children’s Hospital to develop tools to aid children with disabilities.

Rudnicki also serves as the president of the Assistive Technology Industry Association, which actively champions new technologies that enable the disabled to live fuller, more independent lives.

Tara completed studies in criminal justice at Framingham State University and Northeastern University in Massachusetts.

Nils Normell

Vice President, Sales – Europe and Rest of World (EUROW)

Nils joined Tobii Dynavox in the spring of 2018. He formerly worked at Microsoft where he held the position of Partner Sales Director. His previous employers also include Apple, Nokia, and Electrolux. In addition, Nils brings experience from a number of start-ups.

Nils holds a Master of Science degree from the Royal Institute of Technology, Stockholm and a Master of Business Administration from the Stockholm School of Economics.

Royden James

Interim Vice President, Products and Development

Royden joined in 2018 and worked previously as Growth Director for Medicheck AB, a Tele-doctor Platform specializing in chronic conditions. He is also working alongside several non-profit organizations, as well as some of the most well-known game studios, to make gaming more inclusive and accessible for everyone. 

Royden has a BA in Industrial Design from the University of Johannesburg.

Anthony Pavlik

Vice President, Global Operations

Anthony joined DynaVox in 2004 as Vice President, Operations. Prior to entering the AAC industry, Anthony had an illustrious work history but most recently served as Vice President & General Manager at Millennia Technologies (2000-2004) and served as Production Manager at Laser Drive, Inc. (1990-2000) and in 1992 was promoted to President.

Anthony holds a Bachelor of Science in Human Resources Management from Geneva College.

Nils Lindhe

Vice President, Global Marketing

Nils  previously held  the position Vice President Loyalty programs at SAS. He has a background from senior positions within Razorfish (US) , Lowe/IPG group (Sweden) and Tradedoubler (Nordics and Russia). Nils holds an M.Sc. in Economics & Business Administration from Stockholm School Economics and is a Graduate of the Standford Executive program.

Linda Tybring

Chief Financial Officer

Linda Tybring has been the CFO for Tobii Dynavox AB since December 2018. She was previously CFO for Hermes Medical Solutions AB, 3L System Group (publ), J Lindeberg AB and has also been working as CEO for Vitec Finans & Försäkring AB and Vitec Media AB. Linda has been working for the last 10 years within software industry doing business internationally. Linda began her career within a local audit firm in Motala.

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